The format or structure of a website design can tell you much of the plan or lack of plans of a particular company.
I stumbled across http://www.sellingcrossing.com/ the other day and found that they are another example of being very purposeful in showing significant reasons why to look further into their offerings.
Websites can change in a blink. When I looked at it recently, I found it to really concentrate on the "above the fold" with very strong bullet points and graphics to emphasize certain key points:
Trust America's Top Job-Opening Research Institution With Your Job Search The only job-opening research institution in the world whose mission is to track down every job opening through research, offering:
A comprehensive collection of over 1 million researched job openings
Job openings from all Fortune 500 companies
Job openings from virtually every employer career webpage in America
Job openings from virtually every job board in America
More than 500 highly trained job-opening research analysts reviewing jobs Tell us where to send your access instructions:
Where did I get the above key points? Right from the top of the webpage!
One half of the top banner posting these points has a building which is titled "Pasadena CA Research Facility" The web designers worked hard to integrate the colors of the website with this substantial looking building. No its not a skyscraper. Its a place of work. There is much pull in its look to me. This building is full of serious minded people who will help me in my job search efforts.
Scroll down below the "fold" of the browser page and you will see much more detail of what they are going to do, who they work with and what tools they offer to help in your sales related career.
You scroll back to the top of the web page and only then notice the navigation links. They are there for your use, but they were not intended to be emphasized or explored until you took a look at the overall view of the front webpage design.
This is a just a surface look at the presentation of the website. Whether it is well designed with all the hidden tags or website design elements that make search engines excited is a completely different story.
Take a look at http://www.sellingcrossing.com/ . It might give you inspiration for your next communication presentation.
Regards,
Dexter
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